Hi, I'm Jenny Nemlekar.
I design and hand make each bag you see here, from scratch, in my home studio in Pittsburgh, PA.
Growing up, I was always told, "When you become an engineer, you can do anything!"
Though I've learned that you don't need to be an engineer to become anything.
You can just become anything.
I have actually always wanted to be an artist, but my parents are typical Asian parents who make their kids go to school to become an engineer or doctor; I managed to appease both by choosing biomedical engineering.
Then I rebelled and did my artsy thing, sketching bag silhouettes during lecture and reverse engineering them to make templates (hey, the schooling came in handy).
I started my business in 2008, out of my dorm on a simple sewing machine, sewing simple fabric totes.
By the time I graduated in 2009, I was ready to stow away the engineering diploma and invest my savings into my full-time bag business with a new sewing machine, better tools, materials, and a nice camera to take product photos.
It's been a fun ride ever since!
I couldn't have done this without the help of my husband, Akshay, who is also my unpaid model. And my manager. Because without him, I would buy lots and lots of pretty leather hides and it would eat into my profits and I would lose my business and go bankrupt and we'd have to sell our house and Hubert. And we don't want to sell Hubert.
Oh yeah, there's also Hubert, our pug. He's silly and fat and keeps me company with his steady snoring cadence while I sew in the studio.
For the record, my parents (and in-laws) are really proud of me.
Proving parents wrong. One set at a time.
All bags are made from start to finish by me in my smoke-free home studio in Pittsburgh, PA.
Name: Jenny Nemlekar
Role: Designer, Maker, Photographer, Model, Customer Service Rep, and everything else involved in this business
I design and make bags in my smoke-free home studio in Pittsburgh, PA.
I earned my bachelor of science in Biomedical Engineering from The University of Texas at Austin.
Clearly, I like bags more than medical devices.
When I'm not working (which is rare), you can find me in the yoga studio or kitchen.
Get the latest shop updates on my Facebook page! :)
Name: Akshay Nemlekar
We call him: Shay
Role: Manager, Model, Analytics Guy
Shay makes sure I don't spend more than I'm making.
He also models if I bother him enough. :)
He graduated with a bachelor of science in Electrical Engineering from Georgia Institute of Technology.
He is currently attending Tepper School of Business for his MBA (which I think will come in handy around these parts!).
Shay's hobbies outside of keeping me in check include playing basketball, drumming, and mixology.
Hubert the Pug
Hubert is our 5 year old (but totally acts like a puppy) pug. He spends most of his days snoring by my side while I sew. On the weekends, we take him out to play and entertain us. He's hilarious. You can follow his crazy antics on Instagram (yes, I just went there) @hubertpug.