About


August 6, 2019 - Read my recent interview in Voyage Dallas where I discuss how I started my business and the challenges I've faced over the last 11 years!

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Hi there!  I’m Jenny Nemlekar, and I own, operate, live, and breathe Jenny N. full-time, where I design and hand make every single bag, one at a time (or in very small batches), in my home studio in Dallas, Texas.   

Jenny N. is truly my labor of love.  Amidst this mass-produced world, Jenny N. is where I focus on quality over quantity -- I provide exceptional customer-centric service, and thoughtfully designed and constructed products. 

When I first started Jenny N., I envisioned building lasting relationships with my customers as I constructed their bags one-by-one After 11 years, I'm proud to say I am still a one-woman operation, and I still offer the same individualized attention to each of my customers.  Talk about small business!  

Bonus: my construction quality continues to improve after years of sewing and shipping thousands of bags around the world! :) 

 

My husband, Shay Nemlekar is my pro-bono model (if I nag him enough) and sounding board for all major business decisions (he's got a lot of business know-how!).  

I operate out of a spare bedroom in our home while our lazy pug, Hubert keeps me company while I work.  Honestly, he sleeps all day and snores very loudly, but it's better than nothing!

I started making tote bags (something I learned from my mom when I was six years old) in my college dorm room while procrastinating on studying for an Engineering Physiology exam.  It soon became an addiction.  Ironically, earning a Bachelor of Science in Biomedical Engineering solidified what I really wanted to do: be my own boss.  

I figured owning a business would give me the opportunity to do what inspired me while creating the flexibility to work my own hours and move anywhere around the world.  What I didn’t realize at the time was that owning a business is a 24/7 commitment and that industrial sewing machines and leather hides are really heavy to move, but that’s beside the point.

I am an artist by nature and an engineer by discipline, so my business is the fusion of my personal artistic aesthetic and the engineering principles I adopted throughout my education.  Simplicity and versatility are defining characteristics of my design aesthetic.  

My bags are created with premium full-grain genuine cowskin leather, YKK zippers, and metal hardware, and fully lined with water-resistant canvas.  They are assembled simply with durable nylon thread and metal rivets.  No chemical-laden glues, adhesives, or rubber!  Most of my bags can be worn in multiple ways, including crossbody.   

I design my bags by sketching out the final silhouette in a notebook, then reverse-engineering the design to create a template.  I cut a whole leather hide into a stack of geometric shapes that culminate into a design when sewn, lined, and riveted.  

Once a bag is ready, I take a brief moment to feel like a proud mom before giving it a final hug goodbye, and then package it with a hand-written note to be shipped away to a loving new home where it will hopefully be used daily for many many years!

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Follow my personal Instagram for the other thing that takes up all of my time besides my business... my 2-year old toddler.  Follow along here